Nike Advertising essays

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	1	NIKE ADVERTISING Definition by WordNet
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Athletes in Advertising
This paper explores the relationship between Michael Jordan and Nike in Nike's advertising campaign of the late 1980s and 1990s. — 900 words; 4 sources;
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Nike vs. Adidas
This paper, in the form of a memo, discusses the differing marketing techniques of Nike vs. Adidas. — 2,368 words; 11 sources; MLA
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Nike's Marketing Strategy
An analysis of Nike's successful marketing strategy. — 1,234 words; 12 sources; APA
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A Nike Extension Product
A marketing plan for the Nike extension product of a Nike gym. — 927 words; 3 sources; APA
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Advertising Campaigns
This paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based Amazon.com. — 1,125 words; 5 sources; MLA
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	3	Sources list for NIKE ADVERTISING
	Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html Politics of Advertising Otnes, Cele & Linda M. Scott. "Something Old, Something New: Exploring the Interaction between Ritual and Advertising." Journal of Advertising, 25.1, 1996. Accessed at www.questia.com. Diamond Advertising and Civil Strife Anonymous: "How Will New International Regulations Affect Advertising" Advertising World, February, 1985 Global Advertising Agencies