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A Nike Extension Product
A marketing plan for the Nike extension product of a Nike gym. — 927 words; 3 sources; APA
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International Business - Analysis of Nike Inc.'s International Strategy
A case study on Nike Corporation's marketing and branding strategies. — 1,858 words; 10 sources; APA
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Gender and the Media
Argues that 'gender stereotyping' in the media actually represents the general view of the population. — 2,129 words; 3 sources; MLA
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Society and the Media
A study on the potential use of the Internet to remove the control issues from other typical media types. — 2,500 words; 8 sources; MLA
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Celebrities and Consumer Behavior
Examines how celebrities and professional athletes influence consumer behavior. — 1,661 words; 4 sources; MLA
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Sources list for NIKE ADVERTISING IDEAS
  
 
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Otnes, Cele & Linda M. Scott. "Something Old, Something New: Exploring the Interaction between Ritual and Advertising." Journal of Advertising, 25.1, 1996. Accessed at www.questia.com.
Diamond Advertising and Civil Strife

Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising