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NIKE'S ADVERTISING STRATEGY EFFECT BRAND EQUITY Definition by WordNet

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Sources list for NIKE'S ADVERTISING STRATEGY EFFECT BRAND EQUITY

KANSO, ALI. "International Advertising Strategies: Global Commitment to Local Vision." Journal of Advertising Research 32, 1 (1992): 10-14.
Marketing Challenges

Sternthal, Brian. "Advertising Strategy" in Kellogg Marketing, ed. Dawn Iacobucci (new York: John Wiley & Sons, 2001): 218-71
Managing Marketing Communications

Sternthal, Brian. "Advertising Strategy" in Kellogg Marketing, ed. Dawn Iacobucci (new York: John Wiley & Sons, 2001): 218-71
Managing Marketing Communications

Wiley, M.M. (2001) Critique of Shaping a Healthier Future: A Strategy for Effective Healthcare in the 1990s. Dublin: Economic and Social Research Institute, P 64
Irish Healthcare

Clardy, Alan. "Managing Knowledge for Sustained Competitive Advantage: Designing Strategies for Effective Human Resource Management." Personnel Psychology 57.1 (2004): 227-30.
Intellectual Capital

 

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NIKE'S ADVERTISING STRATEGY EFFECT BRAND EQUITY essays

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