Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Lane, Nick. Oxygen. (Excerpts online) <http://pages.britishlibrary.net/nick.lane/Extract%20chapter%2014.html>
“Oedipus Rex†Misinterpreted
News excerpts from Wiredhotlier.com titled, "Hotel Loyalty Programs Seen Having Minimal Impact", September 2001, Reuters
Customer Loyalty in the Hotel Industry
Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry
Steel, Danielle. (1998). His bright light: the Nick Traina story. New York: Delacorte Press.
"His Bright Light: The Story of Nick Traina"
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