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“Oedipus Rex†Misinterpreted
News excerpts from Wiredhotlier.com titled, "Hotel Loyalty Programs Seen Having Minimal Impact", September 2001, Reuters
Customer Loyalty in the Hotel Industry
Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry
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