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Shipley, D. & Howard, P. 1993, 'Brand-naming industrial products,' Industrial Marketing Management, vol. 22, pp. 59-66.
Internationalization of Branding
Twedt, Dick Warren. "How To Plan New Products, Improve Old Ones, and Create Better Advertising." Journal of Marketing January1969, 53-57.
Managing Marketing Communications
Twedt, Dick Warren. "How To Plan New Products, Improve Old Ones, and Create Better Advertising." Journal of Marketing January1969, 53-57.
Managing Marketing Communications
Guth, Rob; Cataldo, Anthony, Toshiba, NEC bare outlays in fab revival; Korean DRAM impact factored. (Toshiba and NEC plan new DRAM production capacity). Vol. 40, Electronic News, 09-26-1994, pp 1(2)
Strategies of Global Industries
HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
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