New Advertising essays

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	1	NEW ADVERTISING Definition by WordNet
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Advertising and the Public
A discussion on the influence of advertising on the public. — 2,500 words;
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The Evolution of Advertising Media
This paper examines the possible evolution of advertising media in the years to come. — 2,250 words; 3 sources; MLA
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Sex in Advertising
A study of the use of sex in advertising strategy. — 4,390 words; 11 sources; MLA
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Political Advertising
An in-depth analysis of political advertising from 1952 till the present. — 3,558 words; 9 sources; MLA
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Advertising and Sensory Adaptation
Examines how sensory adaption affects the advertising industry. — 1,521 words; 10 sources; MLA
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	3	Sources list for NEW ADVERTISING
	Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html Politics of Advertising Cudlipp, Diane: "Who Is Talking About Regulating Advertising?" Advertising World, Feb/March, 1984 Global Advertising Agencies Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003. Sex in Advertising