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Papers Available for Nestle Segmentation |
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Sources list for NESTLE SEGMENTATION |
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Group Figures 5 Year Review, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures/Group_Figures/5+Year+Review/Group+Figures.htm [29/03/05].
Nestle Company
Group Figures 2003 - 2002 Totals, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-2002+Totals/2003-2002+Totals.htm [29/03/05].
Nestle Company
Group Figures 2003 - 1999 Charts, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-1999+Charts/2003-1999+Charts.htm [29/03/05].
Nestle Company
Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod
"Nestle and Colgate-Palmolive Announce Portable Oral Care Agreement." 17 June 2003. Press Release. Nestle.com. 30 Mar 2004. <http://www.nestle.com/Data/MediaCenter/p_Edit_NewsRelease.asp?news_id=161>.
Nestlé Group Case Study
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