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Papers Available for Nestles Marketing Strategy |
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Sources list for NESTLES MARKETING STRATEGY |
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Akhter, Syed H. "Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy." Journal of International Business Studies. September 22 1994.
The Nestle Baby Formula Controversy
Hill, Charles W. L.. Cases in Strategic Management. Fifth edition. "Nestle Global Strategy." New York: Houghton Mifflin Co; 2002.
Wal-Mart Case Study
Hill, Charles W. L.. Cases in Strategic Management. Fifth edition. "Nestle Global Strategy." New York: Houghton Mifflin Co; 2002.
Nestlé Group Case Study
Group Figures 2003 - 1999 Charts, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-1999+Charts/2003-1999+Charts.htm [29/03/05].
Nestle Company
Group Figures 2003 - 2002 Totals, (2005), [Online], Available: http://www.ir.nestle.com/Nestle_Overview/Key_Figures /Group_Figures/2003-2002+Totals/2003-2002+Totals.htm [29/03/05].
Nestle Company
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