| |
Boom, B. H. and Bitner, M. J. (1980): "Marketing Strategies and Organizational Structures For Service Firms" Washington State University, School of Business and Economics
A New Approach to Marketing
Chandler, A. D. (1962) Strategy and structure: chapters in the history of the industrial enterprise, M.I.T. Press, Cambridge,.
Management and Organizational Structures
Miles, R.E. & Snow, C.C. (1978). Organizational strategy, Structure and processes. McGraw-Hill: New York, NY.
Adaptive Business-Level Strategies in Airlines
Chandler, A. D. (1962). Strategy and structure: chapters in the history of the industrial enterprise. Cambridge: M.I.T. Press.
Strategy Planning for Organizations
Chandler, A. D. (1962). Strategy and structure: chapters in the history of the industrial enterprise. Cambridge,: M.I.T. Press.
Marketing Management Culture in the 21st Century
|
|