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Papers Available for Multiple Brand Strategy |
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Sources list for MULTIPLE BRAND STRATEGY |
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Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Gardner, Howard (1999) Intelligence Reframed: Multiple Intelligences for the 21st Century Basic Books, 1999 ISBN 0-465-02610-9 Online available at: http://www.newhorizons.org/strategies/mi/mi_review_gardner.htm
Multiple Intelligences
http://www.multiple-myeloma-treatment.com. Multiple Myeloma Treatment Information for Health Care Professionals. 1999. National Cancer Institute., 7 Apr. 2004.
Multiple Myeloma: The Unknown Cancer
Association for Supervision and Curriculum Development, Multiple Intelligences CD-ROM, and Multiple Intelligences Video Series; 1250 N. Pitt St., Alexandria, VA 22314-1453 (800-933-2723).
The Multiple Intelligence Theory
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