Eli Lilly and Company: Strattera Prescriptions Double in Three-Month Period; Nonstimulant ADHD Medication's Market Share Climbs to 16.3 Percent in September. Eli Lilly Pressroom. October 13, 2003.
Merck and Eli Lilly
Denning, Steve. "The Sory of Eli Lilly: Learning from failure." Organizational and Business Storytelling In the News. 2003. 6 Dec. 2004 <http://www.stevendenning.com/SIN-126-Eli-Lilly-learning-from-mistakes.html>
Pfizer, Inc. and the Pharmaceutical Industry
Brian R. Hook. Better Days for Eli Lilly. October 24, 2003 www.fool.com
Merck and Eli Lilly
Zyprexa (Olanzapine) Shown to be More Effective than Lithium or Placebo in Mania and Similar to Lithium in Depression for Long-Term Maintenance of Bipolar Disorder . Lilly Newsroom. September 22, 2003. http://newsroom.lilly.com/news/Product/2003-09-22_zyp
Merck and Eli Lilly
"The `Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved from [1]http://www.business2000.ie/cases/cases/case6.htm Accessed on 15 January 2005
Marketing Mix
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