| |
Aronson, E. (1997). Back to the Future. Retrospective Review of Leon Festinger's - A Theory of Cognitive Dissonance. American Journal of Psychology, 110, 127-137.
Team-Creation and Team-Building
Festinger, Leon. A Theory of Cognitive Dissonance. Evanston, Ill.,: Row Peterson, 1957.
Marketing
Festinger, Leon. A Theory of Cognitive Dissonance. Evanston, Ill.,: Row Peterson, 1957.
The Soft Drink Market
Blumberg, Stephen J. and Silvera, David H. (1998, June). Attributional Complexity And Cognitive Development: A Look At The Motivational And Cognitive Requirements For Attribution. Social Cognition, 16(2): 253-267.
The Role of the Leader
Carton, J. S. (1996). The differential effects of tangible rewards and praise on intrinsic motivation: A comparison of cognitive evaluation theory and operant theory. The Behavior Analyst, 19, 237-255.
Extrinsic Motivation in Education
|
|