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Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Author not available, 1998, Profits from Loyalty Time (November 9), 12
Employee Loyalty
Beal, Barney. "Getting Loyalty Programs Right." CRM News 14 Jul 2004. TechTarget. 27 Nov. 2004. <http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci992695,00.html>.
Loyalty Programs
Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs
Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs
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