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MODERN ADVERTISING Definition by WordNet

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Sources list for MODERN ADVERTISING

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Hollis , R. 1991, "Advertising", in a High and Low: Popular Culture and Modern Art Museum of Modern Art, New York, pp. 101-152.
Classic Hollywood Cinema

Zhang, Jing and Shavitt, Sharon. (3/22/2003) "Cultural values in advertisements to the Chinese X-Generation: promoting modernity and individualism." Journal of Advertising.
Consumer Behavior in Taiwan, China, and the U.S.

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MODERN ADVERTISING essays

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