Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Ayer, Christa. "Get a Handle on Mobile Phone Connection Fees: Don't Let Mobile Phone Costs Outweigh the Productivity Gains of Mobile Technology." Mobile Business Advisor 22(4): July 2004. InfoTrac OneFile. Apollo Library. University of Phoenix, Phoenix, A
Cellular Technology
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
"Wireless Mobile Revolution", Mobile Computing and Communication Review, URL: http://www.sigmobile.org/pubs/mc2r/
Mobile Computing
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