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MICROSOFT CORPORATION'S GLOBAL MARKETING PLAN Definition by WordNet

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Sources list for MICROSOFT CORPORATION'S GLOBAL MARKETING PLAN

Cain, J. "British Broadcasting Corporation". Microsoft Encarta Encyclopedia 2001. (c) 1993-2000 Microsoft Corporation.
Trans-coding

Szuprowicz, Bohdan O. E-Commerce : Implementing Global Marketing Strategies, Computer Technology Research Corporation, January 1999.
Wireless Technology

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29.
International Strategic Marketing

Microsoft Corporation. (2003). About Microsoft: Mission and Values. http://www.microsoft.com/mscorp/mission/
Microsoft Corporation’s Mission Statement

 

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