Jeantheau, Mark. "Paradigm Shift---How Some Try to Win by Changing the Rules of The Game" Retrieved from [2]http://www.learnthis.info/articles/trivia/paradigm-shift--howsome
Paradigms
"Paradigm Shift" Encyclopedia Britannica. Retrieved from [3]http://abyss.uoregon.edu/~js/glossary/paradigm.html Accessed on 2 February, 2005
Paradigms
Caldwell, Roger. C. "Paradigms - the Big Changes and Shifts in Society" Retrieved From [1]http://ag.arizona.edu/futures/era/paradigmsmain.html Accessed on 2 February, 2005
Paradigms
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), p. 22.
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