Michael Porter: what is strategy? (Competitive strategy analysis). 2002. Thinkers.
Competitive Strategy
Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press: 1980)
Porter's Five Forces
Michael E. Porter, "Corporate Strategy: the State of Strategic Thinking," Economist, May 23, 1998, 21-22, 27-28
Symantec
Nickols, F. 2000. Industry analysis a la Michael Porter. Five Forces Affecting Competitive Strategy. Distance Consulting. http://home.att.net/~nichols/five_forces.htm
Competitive Strategy
Michael Porter Five Forces Model. Ed. BRS. Retrieved on March 9, 2005, from <http://www.brs-inc.com/porter.asp>.
The Body Shop PLC
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