KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan
Jordan, Michael. "The Michael Jordan nobody knows." Ebony. December 01 1993. Retrieved July 31 2005 from HighBeam Research Library Web site.
Michael Jordan
"Michael3 Jordan: 23." Retrieved July 31 2005 from:http://www.nba.com/playerfile/michael_jordan/
Michael Jordan
Vinuya, F. D. (1998) The Nike Stock Price: The Impact of Michael Jordan's 1993 Retirement, at http://people.clemson.edu/~fvinuya/Jordan%20retires.pdf
The Economic Impact of Michael Jordan
"Michael3 Jordan: 23." Retrieved July 31 2005 from:http://www.nba.com/playerfile/michael_jordan/
Michael Jordan
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