| |
Ad workplace change, via one woman's eyes. Advertising Age; 3/28/2005; Kanner, Bernice byline: Bernice Kanner
Colored Woman and the Media
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Ogilvy, David (1964), Confessions of an Advertising Man, New York: Atheneum. In Leigh, 1994, 19. (1983), Ogilvy on Advertising, New York: Crown.
The Pun: A Linguistic Resource
Latin American and Caribbean Women's Health Network. (1999). "Eliminating sexist advertising." Women's Health Journal 3-4/99: 36-7.
Women in South America
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
|
|