Stuart, E.W., Shimp, T.A., & Engel, R.W. (1987). Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context. Journal of Consumer Research 14, 3: 334-49.
Consumer Psychology and Marketing Performance
Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing
Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry
Krohn, F.B., Flynn C. "Physicians and consumers conflicting attitudes toward health care advertising." Health Marketing Quarterly, 18 (3/4), 2001: 5-12.
The Influence of the Media
Paul J. Kubik, "Federal Reserve Policy during the Great Depression: The Impact of Interwar Attitudes regarding Consumption and Consumer Credit," Journal of Economic Issues 30.3 (1996).
The Great Depression
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including MCDONALDS CONSUMER ATTITUDE essays. It was specifically designed so that
users could obtain this MCDONALDS CONSUMER ATTITUDE essays information easily and quickly and see it displayed all on one page.
You can find here MCDONALDS CONSUMER ATTITUDE essay definition, MCDONALDS CONSUMER ATTITUDE essays sources and also links to essays on MCDONALDS CONSUMER ATTITUDE.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|