Ritzer, George. The McDonaldization of Society. Thousand Oaks, California:Pine Forge Press, 1996.
"The McDonaldization of Society"
Smart, Barry, editor. Resisting McDonaldization. Thousand Oaks, California: Sage, 1999, p. 59.
McDonald's Corporation
McDonald's Revitalization Plan\0012005. Retrieved from [5]http://www.mcdonalds.com/corp/invest/pub/revitalization.html, on Oct 17, 2005
Project Implementation at McDonalds
McDonalds.com Web site (2005). Corporate Profile. Retrieved Oct 17, 2005, at [4]http://www.mcdonalds.com/corp/invest/pub/2005_fact_sheet.html
Project Implementation at McDonalds
Smart, Barry, editor. Resisting McDonaldization. Thousand Oaks, California: Sage, 1999.
McDonald's Corporation
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