Ritzer, George. The McDonaldization of Society. Thousand Oaks, California:Pine Forge Press, 1996.
"The McDonaldization of Society"
McDonalds.com Web site (2005). Corporate Profile. Retrieved Oct 17, 2005, at [4]http://www.mcdonalds.com/corp/invest/pub/2005_fact_sheet.html
Project Implementation at McDonalds
Smart, Barry, editor. Resisting McDonaldization. Thousand Oaks, California: Sage, 1999.
McDonald's Corporation
"Super Size Me : Eating McDonald's, Making Millions" (2004) CNN News Report [Online] available at: http://cnn.entertainment.printthis .clickability.com/pt/cpt? action=cpt&title=CNN.com+-+Eating+McDonald%27s%2C+making+millions+-+Jun+9%2C+2004&expire=06%2F2
McDonald's
McDonald's Revitalization Plan\0012005. Retrieved from [5]http://www.mcdonalds.com/corp/invest/pub/revitalization.html, on Oct 17, 2005
Project Implementation at McDonalds
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