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McDonald's Marketing Strategy
An in-depth look at the marketing strategy needed for McDonald's in a global environment. — 3,215 words; 12 sources; MLA
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International Marketing
Looks at the geographically defined international marketing strategies of Nike, Groupe Danone and McDonald's. — 1,120 words; 8 sources; APA
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McDonald's Franchising Strategy
An analysis of the critical success factors for McDonald's franchising strategy. — 15,872 words; 82 sources; MLA
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Case Study: Makey's Foods
Presents a marketing strategy for the expansion into Russia by Makey's Foods, an American based company participating in the fast foods industry. — 2,935 words; 8 sources; MLA
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International Marketing
This paper presents an international marketing strategy for drink production. — 2,163 words; 15 sources; MLA
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Sources list for MCDONALDS INTERNATIONAL MARKETING STRATEGY
  
 
PRIMEDIA Business Magazines & Media Inc. (April 1, 2002). Marketing Strategy Mandatory for Business Success. Retrieved from the Internet at: http://trailer-bodybuilders.com/mag/trucks_marketing_strategy_mandatory/.
Marketing Strategy of Wal-Mart Retail Chain

Cook, Charlie. "Use This Marketing Strategy to Attract More Clients" Retrieved from http://www.marketingforsuccess.com/marketing-strategy.html Accessed on 22 March 2005
Advertising Agencies

"Online Marketing Strategies" (2004) Retrieved from http://www.media-awareness.ca/english/resources/special_initiatives /wa_resources/wa_teachers/tipsheets/online_marketing_strategies.cfm Accessed on 18 July, 2004
Online Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning