| |
Hoang, P.B (1997) "Globalization vs. customization in international marketing" Journal of International Marketing and exporting, 2(1), 67-72
Employees Accepting Gifts
Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29.
International Strategic Marketing
Wood, G (1995) "Ethics at the purchasing/sales interface: an international perspective", International Marketing Review, 12(4), 55-61
Employees Accepting Gifts
Kotler, Philip. Marketing Management. The Prentice Hall International Series in Marketing. Millennium ed. Upper Saddle River, N.J.: Prentice Hall, 2000.
Marketing
International Online Marketing. Global Reach: Online Marketing. http://www.global-reach.biz/eng/index.php3
Global Marketing
|
|