Mcdonalds International Marketing 2004 Food essays

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	3	Sources list for MCDONALDS INTERNATIONAL MARKETING 2004 FOOD
	Hoang, P.B (1997) "Globalization vs. customization in international marketing" Journal of International Marketing and exporting, 2(1), 67-72 Employees Accepting Gifts Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29. International Strategic Marketing Wood, G (1995) "Ethics at the purchasing/sales interface: an international perspective", International Marketing Review, 12(4), 55-61 Employees Accepting Gifts Kotler, Philip. Marketing Management. The Prentice Hall International Series in Marketing. Millennium ed. Upper Saddle River, N.J.: Prentice Hall, 2000. Marketing JAIN, SUBHASH C. "Standardization of International Marketing Strategy: Some Research Hypotheses." Journal of Marketing 53, 1 (1989): 70-79. Marketing Challenges