Wong, F.Y., McCreary, D.R., Bowden, C.C., & Jenner, S.M. (1991). The matching hypothesis: Factors influencing dating preferences. Psychology: A Journal of Human Behavior, 28(3-4), 27-31.
The Matching Hypothesis and Infidelity
Project Match Research Group. "Matching alcholism treatments to client heterogeneity: Project Match post treatment drinking outcomes". Journal of Studies on Alcohol 58: 7-29, 1997.
Alcoholism
Takeuchi, S.A. (2000). If I don't look good, you don't look good? Toward a new matching theory of interpersonal attraction based on behavioral and the social exchange principles. Dissertation Abstracts International: Section A: Humanities & Social Science
The Matching Hypothesis and Infidelity
Burton G.,M., (2003) The efficient Market Hypothesis and Its Critics Journal of Economic Perspectives no1:17 pp.59-82.
Efficient Market Hypothesis
Kay, P. & Kempton, W. (1984). What is the Sapir-Whorf hypothesis? American Anthropologist, 86, 65-79.
Cognition
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