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Papers Available for Marketing Study Of Carnival Cruise |
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Sources list for MARKETING STUDY OF CARNIVAL CRUISE |
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U.S. Virgin Islands Chamber (USVIC). The U.S. Virgin Islands Cruise Ship Market-- A Cooperative Growth Opportunity: Position Paper. September 13, 2000. U.S. Virgin Islands Chamber. 5 Mar 2004. <http://www.usvichamber.com/Chamber%20Position%20Papers/Cruise
Princess Cruise Lines
Cruises Only. Search tool. 2004. Cruises Only, 5 Mar, 2004. <http://www.1-800-cruises.com/travel/cruises/defaul t.jsp?source_num=12205&src=ad&adv=go&kw=cruise+line+ review&v1=121203&v4=ad4&pop=n>.
Princess Cruise Lines
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
GalaxSea Cruises & Tours of San Diego. Cruise Line & Cruise Ship Ratings. 2003.. GalaxSea Cruises & Tours of San Diego. 5 Mar 2004. < http://www.galaxsea.com/ratings.html>.
Princess Cruise Lines
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
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