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Papers Available for Marketing Strategy Of Airlines |
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Sources list for MARKETING STRATEGY OF AIRLINES |
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Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150
The Airline Industry and British Airways
Spaeth, A. (2001). Airline Branding Strategies. Flug Revue 09/2001, page 20.
United Airlines
Abenes, Fiorello B. "Marketing Study of Southwest Airlines" Retrieved From http://www.csupomona.edu/~lbabenes/MBA/SouthwestMarketingStrategies.doc Accessed 30 August, 2005
Ethics in Southwest Airlines
Moschetti, M. T. "United Airlines and Continental Airlines: Modern Organizational Structure." Retrieved Nov. 17, 2003: http://www.tildenm.com/hodgepodge/papers/UAL.pdf
United Airlines
UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. <http://www.ubs.com/1/e/ubs_ch/wealth_mgmt_ch/risk_again/personal_strategy.html>.
Stock Market Investment Strategy
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