Tauber, E. M. (1999), "Brand Leverage: Strategy for growth in a cost controlled world", Journal of Advertising, August-September, pp. 26-30.
Branding and Two Israeli Products
Tauber, E. M. (1999), "Brand Leverage: Strategy for growth in a cost controlled world", Journal of Advertising, August-September, pp. 26-30.
Branding and Two Israeli Products
Tauber, E. M. (1988). "Brand Leverage: Strategy for Growth in a Cost-Control World.", Journal of Advertising Research, Vol. 28, Issue 4, pp. 26-30.
Marketing and Branding
Vinet, P., Sturge, R., and Taylor, M. (2004, May 27). Cost management strategies for the 21st century. Retrieved June 4, 2005 from Web site: http://a456.g.akamai.net/7/456/1701/fa2272faa12e71/www.ac centure.com/xdoc/en/industries/products/airline/insights/ Vinet, P., Sturge, R., and Taylor, M. (2004, May 27). Cost management strategies for the 21st century. Retrieved June 4, 2005 from Web site: http://a456.g.akamai.net/7/456/1701/fa2272faa12e71/www.ac centure.com/xdoc/en/industries/products/airline/insights/
Airline Industry Cost Analysis
Michael F. Kipp, "The Challenges of Strategy: Seven Lessons," Strategy & Leadership, v27:1 Jan-Feb 1999, 32-33
Symantec
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