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Sources list for MARKETING RYAN AIR SEGMENTATION
  
 
HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges

Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research

Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod

Dewey, Scott Hamilton. Don't Breathe the Air: Air Pollution and U.S. Environmental Politics, 1945-1970. New York: Texas A&M University Press, 2000.
Air Pollution

White, Ryan; "My Story: Ryan White" as told to Michael Cunningham. New York: Signet Books, 1992.
"My Story: Ryan White"