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Nike
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Preventing Teen Alcohol Abuse
Bei, L., & Widdows, R. (1999). Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach. Journal of Consumer Affairs, 33(1), 165. Retrieved Ju
Organic Foods Purchase
Hamilton-Gibbs, Derek Esslemont, Don and McGuinness, Dalton. "Predicting the Demand for Frequently Purchased Items" Marketing Bulletin, 1992, 3, 18-23
Marketing Management
Nike Inc. (1993). Annual Report, Beaverton, Oregon, USA. Nike Inc. (1994). Production Primer. Oregon, USA. Nike Inc. (1996) Nike Establishes Labor Practices Department, 2 October
The Nike Shoe Company
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