Sources list for MARKETING RESEARCH APPROACH

Cunningham et al (1987) Marketing: A Managerial Approach;2^nd edition.South-Western
The U.K. Fashion Market

Orellana, E. (1997). The Communicative Approach. Retrieved July 12, 2005 from http://www.monografias.com/trabajos18/the-communicative-approach/the-communicative- approach.shtml
Communicative Language Teaching

Rhodes, C. (December, 1996). Researching Organisational Change and Learning: A Narrative Approach. The Qualitative Approach, 2(4), 1-8.
Julia Kristeva

Rhodes, C. (December, 1996). Researching Organisational Change and Learning: A Narrative Approach. The Qualitative Approach, 2(4), 1-8.
Applying Meaning in Knowledge

Boom, B. H. and Bitner, M. J. (1980): "Marketing Strategies and Organizational Structures For Service Firms" Washington State University, School of Business and Economics
A New Approach to Marketing