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Sources list for MARKETING PLAN FOR A TELEVISIO |
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Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15
International Strategic Marketing
Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en
The FEDEX Company
Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors
Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick.
Marketing to Seniors
Marketing Planning. Retrieved November 26, 2004 from; http://www.google.com/search?q=cache:-AX9nBVgQbYJ:www.oup.co.u k/pdf/bt/blois/imchap19.pdf+Tactical+marketing+activities&hl=en
The FEDEX Company
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