| |
Shipley, D. & Howard, P. 1993, 'Brand-naming industrial products,' Industrial Marketing Management, vol. 22, pp. 59-66.
Internationalization of Branding
HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
Twedt, Dick Warren. "How To Plan New Products, Improve Old Ones, and Create Better Advertising." Journal of Marketing January1969, 53-57.
Managing Marketing Communications
Steenkamp, J-B E M (1996). Dynamics in consumer behaviour with respect to agricultural and food products, in Wierenga, B, Grunert, K G, Steenkamp, J-B E M, Wedel, M and van Tilburg, A (eds), Agricultural marketing and consumer behaviour in a changing worl
Influences on Food Choices of the Elderly in the UK
ActiveWave. (2004). "Products: RFID Product Datasheet: Standard Reader." Retrieved April 14, 2004: http://www.activewaveinc.com/products_datasht_standardreader.html
RFID and the Car Rental Industry
|
|