Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing
Aitken, M., & Holt, F. (2000). A prescription for direct drug marketing. The McKinsey Quarterly, 82.
Pharmaceutical Marketing
Engdahl, R. (Summer 2005). Organization evolution: The natural change model for organizational structure in changing times. Organization Development Journal, 23(2). Retrieved June 9, 2005, from Proquest database.
Organizational Behavior
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including MARKETING MCKINSEY 7'S MODEL STRUCTURE essays. It was specifically designed so that
users could obtain this MARKETING MCKINSEY 7'S MODEL STRUCTURE essays information easily and quickly and see it displayed all on one page.
You can find here MARKETING MCKINSEY 7'S MODEL STRUCTURE essay definition, MARKETING MCKINSEY 7'S MODEL STRUCTURE essays sources and also links to essays on MARKETING MCKINSEY 7'S MODEL STRUCTURE.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|
