Marketing Management essays

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	1	MARKETING MANAGEMENT Definition by WordNet
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Global Marketing Management
Compares and contrasts elements of global marketing management to that of any other type of marketing management. — 1,125 words; 4 sources;
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Public Relations and Marketing Management
A discussion of the role of public relations in global marketing management and strategies. — 6,195 words; 38 sources; APA
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Global Marketing Management Controls
An analysis of global marketing management controls and how they are utilized by companies. — 4,439 words; 22 sources; MLA
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Marketing Management
A discussion of how marketing management is only valuable in large companies. — 1,164 words; 9 sources; APA
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The Dynamics of Marketing Management
A look at marketing management in a changing business environment. — 1,656 words; 4 sources; APA
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	3	Sources list for MARKETING MANAGEMENT
	Lancioni, R. A. Smith, M. F. and Schape, H. J. (2003b) Strategic Internet application trends in supply chain management. Industrial Marketing Management, 32 (2) 2003. The Internet and Supply Chain Management Nagel, T., Cressman, G. (2002, Nov/Dec). Don't just set prices, manage them. Marketing Management, 11, 29-33 Aggressive Pricing Seideman, T. (1994), `Who Need Managers?' The Journal Of Sales and Marketing Management, Volume 15, Number 2 Personal Selling Cunningham, William A., Glisson, L.Milton., Harris, James R., Lorenzo-Aiss, Janet Di. (1996). `Airline industry strategic alliances: marketing and policy implications'. International Journal of Physical Distribution & Logistics Management Vol 26 No 3: 26- The Airline Industry and British Airways Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1. Relationship Marketing