Marketing Management Orientation essays

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	1	MARKETING MANAGEMENT ORIENTATION Definition by WordNet
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Relationship Marketing-Strategy Oriented and Technology Driven
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Wal-Mart Human Resource Management
A case study of human resource management (HRM) principles as they apply to Wal-Mart. — 1,362 words; 6 sources; APA
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	3	Sources list for MARKETING MANAGEMENT ORIENTATION
	Ellett, John. About/ Best Practices Center, Results Oriented Integrated Marketing the Dell Way. Retrieved 27 July, 2005, from http://www.nfusion.com/about/best_practices/Results-Oriented_Integrated_Marketing.html The IBM Computer Business Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74 Cause-Related Marketing Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1. Relationship Marketing Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>. Marketing Communications Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29. A Well-Trained and Skilled Workforce