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MARKETING IN GENERAL ELECTRICS Definition by WordNet
  
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Papers Available for Marketing In General Electrics
  
 
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General Electric
An overview of General Electric. — 1,000 words; 3 sources; APA
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Retaining Customer Loyalty - General Electric
This essay discusses the business strategies employed by General Electric to ensure that the company maintains customer loyalty. — 729 words; 4 sources; APA
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General Electric
This paper discusses a case study on General Electric and its previous CEO, Jack Welch. — 1,503 words; 6 sources; APA
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General Electric Corporation
An overview of some of the major leadership principles of the General Electric Corporation. — 817 words; 5 sources; MLA
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General Electric Business Policy and Strategy
An examination of General Electric's (GE) business policy based on the ex-CEO Jack Welch's autobiography "Jack Straight from the Gut." — 1,985 words; 5 sources; MLA
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Sources list for MARKETING IN GENERAL ELECTRICS
  
 
General Electric Co. (2005) Retrieved February 8, 2005, from Yahoo! Finance Web site: http://finance.yahoo.com/q/pr?s=GE
General Electric

Henderson, Kim M. and Evans, James R. (2000). Successful implementation of Six-Sigma: Benchmarking General Electric Company. Benchmark: An International Journal. 7:4. 260-281.
Evaluation of Research Writing

O'Boyle, T - `At Any Cost - Jack Welch, General Electric and the Pursuit of Profit', New York: Knopf, 1998
Jack Welch Leadership

"Shall we Banish the Electric Chair and the Gallows, as France has Banished the Guillotine?" New York World (25, Nov. 1906): p. 2. 1 Dec. 2004 <http://home.gwi.net/~dnb/read/electric_chair/electric_chair.htm>.
The Electric Chair

J.D. Power and Associates Reports. (July 30, 2003). Customer Satisfaction with Residential Electric Utilities Reaches All-Time High, Despite Customer-Reported Increases in Electricity Spending. Electric Utility Residential Customer Satisfaction Study. Ret
Motivation Processes