"India Is An Important Market For IBM And The Company Has Been Making Significant Investments From Time To Time," IBM India Limited - A Profile, IBM India, IBM Corp., 3 January 2004. URL: [12]http://www.ibm.com/in/ibm/IBM_India_backgrounder_Jan03.pdf.
Outsourcing and IBM
"India Is An Important Market For IBM And The Company Has Been Making Significant Investments From Time To Time," IBM India Limited - A Profile, IBM India, IBM Corp., 3 January 2004. URL: http://www.ibm.com/in/ibm/IBM_India_backgrounder_Jan03.pdf.
Outsourcing in the IT Industry
"IBM in India: Expanse/Investments," About IBM - India, IBM Corp. 2004. URL: http://www.ibm.com/ibm/in/.
Outsourcing and IBM
"IBM in India: Expanse/Investments," About IBM - India, IBM Corp. 2004. URL: http://www.ibm.com/ibm/in/.
Outsourcing in the IT Industry
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
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