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The Product Life Cycle
Lawrence, Brian, and Bob Johnson (1998). A Product Life Cycle Model. Coyote Valley. Retrieved on September 10, 2003 from http://www.coyotevalley.com/plc/builder.htm.
The Product Life Cycle
Harrington, J.W. (2002, April). Product Life Cycle. In International Trade Theory. Available: http://faculty.washington.edu/jwh/349lec03.htm
Brand Names Versus Generics
Moon, Youngme. "Break Free From The Product Life Cycle." Harvard Business Review. Vol. 83, Issue 5. (2005, May): p86-9p.
Reverse Positioning and Breakaway Positioning
"Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.
Crestor
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