Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including MARKETING ECONOMICS TOPIC PAPER essays. It was specifically designed so that
users could obtain this MARKETING ECONOMICS TOPIC PAPER essays information easily and quickly and see it displayed all on one page.
You can find here MARKETING ECONOMICS TOPIC PAPER essay definition, MARKETING ECONOMICS TOPIC PAPER essays sources and also links to essays on MARKETING ECONOMICS TOPIC PAPER.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|
