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MARKETING COMMUNICATION Definition by WordNet

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Sources list for MARKETING COMMUNICATION

Integrated Marketing Communication-Definition. Retrieved from http://marketing.about.com/cs/glossaryofterms/l/bldef_imc.htm Accessed on 14.3.05
Integrated Marketing Communications

Melewar, T.C. "Determinants of the corporate identity construct: a review of literature" Journal of Marketing Communications, (9), No. 4/ (December), 2003. 195-220
Managing Marketing Communications

Tri-Media: What is Integrate Marketing Communications? 25 April 2005 <http://www.tri-media.com/info-idx.html.>.
Marketing Communications

(SteinbockDan Birth of Internet Marketing Communications2000)Steinbock, Dan. The Birth of Internet Marketing Communications Westport, Connecticut: Quorum Books, 2000.
SBC Communications

Armstrong, A.G. and J. Hagel III. 1997. Expanding markets through virtual communities, McKinsey Quarterly 1, 140+. Retrieved 24 May 2005 from www.questia.com.
Geo-Demographics

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MARKETING COMMUNICATION essays

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Celebrities in Marketing Communications
This paper discusses the use of celebrities in marketing communications, including the origins, rationale, advantages and disadvantages. -- 3,600 words; 5 sources; MLA
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Integrated Marketing Communications
This paper discusses the Integrated Marketing Communications (IMC) at the Ford Motor Company. -- 1,035 words; 6 sources; MLA
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Marketing Communication
A review of an article called, "Forecasting and Evaluating the Impact of Marketing Communication", by Angela Sinickas, which discusses concepts of marketing communication. -- 763 words;
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Integrated Marketing Communications
This paper examines marketing communications global use of Integrated Marketing Communications IMC. -- 675 words; 1 sources; APA
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Strategic Integrated Marketing Communication
This paper examines the use of integrated marketing communications (IMC) in today's marketing environment. -- 4,500 words; 23 sources; MLA
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