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Gehlar, M., Regmi, A., Stefanou, S., Zoumas, B. 2005, 'Brand Leadership and Product Innovation as Firm Strategies in Global Food Markets,' Available at: http://www.ifama.org/conferences/2005Conference/Papers&Discussions/1131_Paper_Final.pdf.
Internationalization of Branding
Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77.
Customer Relationship Management (CRM)
Richardson, P., Jain, A., Dick, A. 1996, 'The Influence of Store Aesthetics on Evaluation of Private Label Brands,' The Journal of Product and Brand Management, vol. 5, no. 1, pp. 19-27.
Internationalization of Branding
Tom, G., & Ruiz, S. (1997). Everyday Low Price or Sale Price. Journal of Psychology , 131(4), 401-406.
Organic Foods Purchase
Solomon, M. (2003). Conquering Consumerspace: Marketing Strategies for a Branded World. NY: AMACOM Books.
The Tweenager Youth Market
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