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MARKETING AUDIT PEPSI Definition by WordNet
  
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Papers Available for Marketing Audit Pepsi
  
 
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Marketing Audit Approach
An analysis of what is necessary to prepare, execute and complete a marketing audit. — 900 words; 4 sources;
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Marketing Audit Overview
A review of the PepsiCo global operation from a marketing perspective. — 2,700 words; 10 sources;
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Bristol Meyers Squibb Company-Marketing Audit
A look at the Bristol Meyers Squibb Company's marketing program. — 3,500 words; 9 sources;
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Pfizer Marketing Audit
An audit on the marketing strategy of Pfizer, a major pharmaceutical industry competitor. — 4,000 words; APA
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The International Expansion of Pepsi Incorporated
A look at the successful marketing strategy of Pepsi Incorporated and why it has been successful in the Asian market and domestically. — 915 words; 4 sources; APA
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Sources list for MARKETING AUDIT PEPSI
  
 
Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies

Rezaee, Zabihollah Continuous auditing: Building automated auditing capability. 2002. On the Internet at http://www.cwu.edu/~atkinsom/continuous_auditing.htm
Continuous Auditing

"Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at http://www.pepsi.com/help/company_info/index.php
Pepsi Cola

Pepsi Bottling Group 4Q profit increases (2005, January 25). Associated Press. Retrieved January 25, 2005 from Web site: [7]http://biz.yahoo.com/ap/050125/earns_pepsi_bottling_4.html
Business Overview: Coke and Pepsi