Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
Rezaee, Zabihollah Continuous auditing: Building automated auditing capability. 2002. On the Internet at http://www.cwu.edu/~atkinsom/continuous_auditing.htm
Continuous Auditing
"Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at http://www.pepsi.com/help/company_info/index.php
Pepsi Cola
Pepsi Bottling Group 4Q profit increases (2005, January 25). Associated Press. Retrieved January 25, 2005 from Web site: [7]http://biz.yahoo.com/ap/050125/earns_pepsi_bottling_4.html
Business Overview: Coke and Pepsi
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