Marketing Article Review Summary essays

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Article Review: Market Turmoil May Require New Ways to Build Capital
An article review of Michael Goldman's "Market Turmoil May Require New Ways to Build Capital". — 1,082 words; 1 sources; APA
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Marketing Strategies And Decision Making
An analysis of the article published in the Harvard Business review, "What is Strategy?" by Michael Porter. — 777 words; 2 sources; MLA
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Article Summaries of 5 Sources
This paper provides summaries of five articles on marketing. — 1,250 words; 5 sources; MLA
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Avoiding Green Marketing Myopia
Reviews the concepts presented by Ottman, Stafford and Hartmann in their 2008 article "Avoiding Green Marketing Myopia". — 795 words; 2 sources; APA
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Global eBusiness Marketing
This paper provides a discussion of international marketing issues and difficulties for an Australian firm undertaking market research in Vietnam. — 4,994 words; 17 sources; MLA
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	3	Sources list for MARKETING ARTICLE REVIEW SUMMARY
	Strizzi, N. & Kindra, G. (1998). Emerging Issues Related to Marketing and Business Activity in Asia Pacific. International Marketing Review, 1998; 24-44. Internationalization Challenges and Strategies in China Harvard Business Review (2002), Harvard Business Review on Marketing, Harvard University Press. Marketing in Singapore Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI (2004)Insight Driven Marketing -Accenture Research Report [Online located at: http://www.marketingpilot.com/downloads/White_Papers_&_Reviews/AccentureReport.pdf] Strategic Management Analysis Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1. Relationship Marketing Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74 Cause-Related Marketing