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Cunningham et al (1987) Marketing: A Managerial Approach;2^nd edition.South-Western
The U.K. Fashion Market
Kotler, Philip, Jain, Dipak C., and Suvit Maesincee (2002). Marketing Moves: A New Approach to Profits, Growth, and Renewal. Boston: Harvard Business School Press.
Outsourcing Automobiles to China
Rix, P. Marketing - A practical approach Western Sydney Institute of TAFE; The McGraw-Hill Companies, Inc. (2001)
Communication in Organizational Behavior
Beirman, David. Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach /. Crows Nest, N.S.W.: Allen & Unwin, 2003.
Katrina's Impact on Tourism
Kotler, Philip, Jain, Dipak C., and Suvit Maesincee (2002). Marketing Moves: A New Approach to Profits, Growth, and Renewal. Boston: Harvard Business School Press.
Impact of Global Economy on Organizations
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