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Marginson, S. (1994). "Markets in education: A theoretical note." Melbourne: University of Melbourne, Center for Study of Higher Education.
The Education System in Britain
Turner, John. "Open Market in Higher Education: The Universities and the Future." British Journal of Educational Studies, Vol. 37, No. 2. (May, 1989), p. 99-110.
Location of Schools
Higher Education Market warning. 2004. March, 24. Retrieved 11 August, 2005, from the World Wide Web http://news.bbc.co.uk/1/hi/education/3564531.stm
Marketing UK Higher Education
Czellar, Z. 2003. Interim Journal of Research in Marketing, 20 (2003) 97-115113, Winter Educators' Conference (pp.186-194). Chicago: American Marketing Association.
Brand Extension in the Food Industry
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
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