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MARKETING A PREMIUM BRAND Definition by WordNet
  
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Papers Available for Marketing A Premium Brand
  
 
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Nike's Marketing Strategy
An analysis of Nike's successful marketing strategy. — 1,234 words; 12 sources; APA
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Premium Pork Products
This paper discusses the marketing of Premium Pork Products (PPP). — 2,065 words; 4 sources; APA
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Marketing Strategy of GlaxoSmithKline (GSK)
An examination of the marketing strategy of GlaxoSmithKline (GSK) with a review of the position of Sensodyne in the toothpaste market. — 2,815 words; 15 sources; APA
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The Range Rover
A review of the marketing strategies of the Range Rover brand value and its equity. — 1,514 words; 5 sources; APA
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CIMA
This paper presents a business analysis for CIMA, a manufacturer of premium hiking boots. — 1,474 words; 1 sources; MLA
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Sources list for MARKETING A PREMIUM BRAND
  
 
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics