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	3	Sources list for MARKETING A PREMIUM BEER BRAND
	Moyo, Tabby. SAB strives to capture Namibian beer market. Retrieved August 12, 2005, from the World Wide Web: http://www.namibian.com.na/Netstories/Econ3-99/castle.html Strategic Management Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185. Marketing and Branding